Medium vs. Blog: What is better?
Most aspiring writers find it challenging to select the best publishing platform. When it comes to distribution and inbound traffic, there are several excellent options. But not every choice is equal.
If you’re starting, writing on Medium is similar to publishing on your blog. Medium is a game-changing writing platform. It has established a readership with a wide range of interests. Writing for your blog requires more personalization. It is based on a specific topic and requires you to create your own community. So, in this article, we will discuss Medium and blogs and how they differ.
Writing on Medium vs. Blogging on your Site
Both writing on Medium and blogging on personal sites have their fair share of pros and cons. Medium blogs perform better than self-hosted blogs in several ways. At first glance, these advantages appear enticing to startups where speed is critical.
Although Medium is the go-to platform for blogging enthusiasts, personal blogs have long been the norm. In a nutshell, a personal blog is a style of website blog in which one or more authors write posts. They are entirely self-hosted, with no third-party control or limitations. Large companies with an online presence still use self-hosted blogs, despite being “older” than Medium.
Benefits of Writing on Medium
One of the best options for many writers and one of the simplest blogging platforms to start earning money on is Medium. Writing on Medium has a lot of benefits, which I will outline in this article. It includes:
- Domain Authority
- Huge Readership
- Easy to Set Up and Use
- No Concerns about Technical SEO Stuff
- Built-in Monetization System
1. Domain Authority
A website’s Domain Authority measures the ranking potential of a website. More than any personal blog, Medium has a Medium Domain Authority (DA) of 96. Early-stage startups benefit from this because it makes it easier for them to rank for keywords.
2. Huge Readership
Medium has a huge readership community compared to personal blogs, with around 100 million monthly users. It means that your content posted on Medium has the potential to reach a large number of people all over the world. The exposure extends beyond your immediate sphere of influence. It makes Medium so appealing to users.
3. Easy to Set Up and Use
Creating an account on Medium only takes a few minutes. Once it is done, you can start working on your first blog post, which is called a “story.” It has a clean and intuitive interface, making it easy for users to write and publish a new post, just like in Word or WordPress.
With the click of a button, you can add images or videos to your post. When you’re finished, add a summary and a few tags before hitting “Publish.”
4. No Concerns about Technical SEO Stuff
When you build one, you have to optimize your blog or website. However, when you publish content on Medium, you won’t have to worry about technical SEO issues like sitemaps, broken links and images, load time, etc. That is all handled for you by Medium.
5. Built-in Monetization System
Medium is one of the few blogging platforms that includes a built-in monetization system. Medium’s monetization system is known as the Medium Partner Program. The Medium Partner Program enables any writer to quickly and easily enable monetization across all of their Medium articles. Medium pays its writers based on how much member reading time their articles accrue.
Benefits of Blogging on Your Website
Blogging on your website also has advantages that will help you drive traffic and promote your website content. Let’s start with creating relevant content that drives inbound links and traffic to your site by knowing the benefits of writing on your website. It includes:
- You Own the Website
- You Can Create Your Domain, Not Someone Else’s
- Design Your Website As You Like
- Helps in Building Genuine Relationship With the Audience
1. You Own the Website
When blogging on your website, you have complete control over how it looks and what content is posted there, unlike on Medium.
2. You Can Create Your Domain, Not Someone Else’s
You generate your own blog traffic with each piece of content you post, not that of a third party. You and your business will benefit from the time and effort you put into creating excellent content for your audience.
- Google indexes your content, and you can build authority and backlinks to your blog.
- People can also share your blog posts and talk about your brand.
3. Design Your Website As You Like
You can design your website with themes and other functionalities available. You can therefore do whatever you want to add different features to your blog or posts, such as social media sharing icons, an email subscription box, or a special offer. You are free to design your blog however you want it to look and work without anyone being able to stop you.
4. Helps in Building Genuine Relationship With the Audience
People visit your blog to read the content and advice you have to offer. Building trust and a long-lasting relationship with your readers is also simpler when they are interested in what you have to say.
- To turn them into paying customers, you can entice them to join your mailing list.
- That is a very challenging goal on a platform like Medium, where the platform’s audience is more important than yours.
It is better to use Medium instead of Blogger because it is also a social media platform.
You can showcase your work to thousands of bloggers and devoted readers daily because it receives more than 150 million visitors daily. Compared to Blogger, you can make more money with it.
If you compare the two, blogging and Medium have specific benefits when used. You don’t have to. You can blog on your domain and on Medium simultaneously if you want access to that platform’s sizable audience. It’s up to you to decide whether to publish content on your domain or a social media platform like Medium.
